We Insure Orlando - Rubis Rovira
Consultative coverage reviews and straight answers for Fruitland households - without the usual price-only quoting.
We work with trusted insurance companies.
Home, Auto, Flood, and More
Common policy types reviewed for clients in Fruitland and nearby communities
Ways We Help
Ways To Meet
Find Us
Areas Served
Based in Fruitland, serving clients across the greater Fruitland area.
About the Owner
I am originally from Panama City, Panama. I currently live in Ocala, Florida, and have been living here for the last 30 years. I’m a health and life insurance agent; Property and Casualty agent; and a Public Notary. I’ve been in the insurance business for 10 years. I am passionate about making my customers happy and maintaining a great relationship with them. Located in Fruitland Park, Florida, our agency is licensed to offer all lines of Insurance: Auto, Home, Workers Comp and Commercial products. We strive to offer quality insurance at affordable prices. We Insure is a hybrid Agency model that allows our clients many buying options, whether online, over the phone, via email or in person. Our clients can relax knowing we are providing them with their best insurance policies. Our technology and centralized service teams allow our agents to focus 100 percent on serving our clients’ insurance-buying needs and they spend valuable time evaluating coverages, identifying discounts and giving our clients the power of choice.
How this office works
Owner started this office to give Fruitland clients a more consultative insurance experience instead of a quick price-only conversation. The office focuses on: Taking time to ask better questions, understanding what matters to each household, and recommending coverage that actually fits the risk.
What stands out
Consultative coverage reviews instead of price-only quoting
Transparent when another solution is the better fit
Meet the Fruitland Team
Henry Morales
Liz Morales
Producer
Roger Rovira
Rubis Rovira
Insurance Agent
Alyssa Steadham
What homeowners in Fruitland often miss
A common mistake is assuming flood risk only exists in high-risk zones. In the Fruitland area, the better conversation is understanding the actual risk, the flood zone, and what the policy would do before a storm ever shows up.
What to review
Check flood, wind, and deductible details before storm season instead of waiting until a claim.
Review deductibles, water damage limits, and optional coverages before renewal so nothing important gets missed.
Rated ★★★★★ By Neighbors
Local roots in Fruitland
This office has deep Fruitland roots, with team members who have lived and worked in the community for years. We understand the local market and the unique insurance needs of Fruitland residents.
Community involvement includes:
Chamber and local business networking
Community charitable organizations
Local school and youth programs