We Insure - Rusty Johnson
Consultative coverage reviews and straight answers for Panama City households - without the usual price-only quoting.
We work with trusted insurance companies.
Home, Auto, Flood, and More
Common policy types reviewed for clients in Panama City and nearby communities
Ways We Help
Ways To Meet
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Areas Served
Based in Panama City, serving clients across the greater Panama City area.
About the Owner
I grew up in Bay County and have lived in Panama City and MariannaOver 30 years' experience as a licensed sales professionalI am a Life Underwriter Training Council Fellow (LUTCF), and have Certification in Long-Term CareAn avid water skier and bowhunterI enjoy spending time with my wife, Pamela, and my daughter, Jillian, and our Golden Retreiver, TuckerMy agency is located at 408 W. Baldwin Rd Panama City, Florida. We are licensed to offer all lines of insurance: auto, home, life, health, and commercial products. We strive to offer quality insurance at affordable prices. My mission is to provide personal service to all my clients, and for them to know that I can take care of all their insurance needs. We Insure is a hybrid agency model that allows our clients many buying options, whether online, over the phone, via email, or in person. We make it convenient for you, so you only have to make one call. Our clients can relax knowing we are providing them with the best insurance policies with the best premiums.
How this office works
Owner started this office to give Panama City clients a more consultative insurance experience instead of a quick price-only conversation. The office focuses on: Taking time to ask better questions, understanding what matters to each household, and recommending coverage that actually fits the risk.
What stands out
Consultative coverage reviews instead of price-only quoting
Transparent when another solution is the better fit
Meet the Panama City Team
Rusty Johnson
Agency Owner
Jeffrey Robinson
What homeowners in Panama City often miss
A common mistake is assuming flood risk only exists in high-risk zones. In the Panama City area, the better conversation is understanding the actual risk, the flood zone, and what the policy would do before a storm ever shows up.
What to review
Check flood, wind, and deductible details before storm season instead of waiting until a claim.
Review deductibles, water damage limits, and optional coverages before renewal so nothing important gets missed.
Rated ★★★★★ By Neighbors
Local roots in Panama City
This office has deep Panama City roots, with team members who have lived and worked in the community for years. We understand the local market and the unique insurance needs of Panama City residents.
Community involvement includes:
Chamber and local business networking
Community charitable organizations
Local school and youth programs